01 / EXPLORE THE POSSIBILITIESFirst,
First,
the possibilities.
A leaf. A letterform. A new connection. The sketchbook is a place to explore the character before the identity takes shape.
Step inside the sketchbook LOGO DESIGN / BRAND KIT / IDENTITY STUDY
Rezenkia
Lee.
Rooted in nature.
Connected by design.
A botanical identity exploration for holistic health and fitness. Expressive serif lettering, leaf forms, and a considered palette come together as a flexible family of marks.
Follow the identity- FOCUS
- Logo family and visual identity
- VISUAL LANGUAGE
- Botanical forms and expressive type
- IN THIS STUDY
- Logos, palette, and process
From sketches to a complete identity
02 / GIVE THE IDEA ITS FORMCharacter,
Character,
taking shape.
Botanical forms find their rhythm in a serif wordmark, an RL monogram, and a circular badge. Different expressions. A shared point of view.
Explore the finished marks03 / BRING THE WORLD TOGETHERThe whole world,
The whole world,
together.
The marks, colors, and visual references become a connected brand kit. One place to see how every part of the identity belongs.
Explore the complete brand kit01 / SketchesSCROLL TO REVEAL
THE IDENTITY / A CLOSER LOOKFrom the first page.
From the first page.
To the whole picture.
Explore every image in full, from the botanical sketchbook to the finished logo family and the complete brand kit.
01 / THE FIRST EXPLORATIONSFrom first thought
From first thought
to visual language.
The sketchbook explores leaf shapes, serif proportions, monograms, and color relationships. A closer look at the ideas behind the identity.
BOTANICAL WELLNESS / SKETCHBOOK
View sketchbook ↗Explorations and annotations from the supplied concept board.
02 / THE LOGO FAMILYOne name.
One name.
Room to grow.
A primary horizontal mark and an extended signature explore how the same botanical idea can support different levels of detail.
PRIMARY HORIZONTAL
View image ↗A botanical symbol paired with a serif wordmark.
EXTENDED SIGNATURE
View image ↗A fuller expression with supporting descriptors and a lotus detail.
03 / DISTINCTIVE DETAILSA smaller mark.
A smaller mark.
The same character.
The RL monogram and circular badge carry the leaf motif into compact, standalone expressions.
RL MONOGRAM
View image ↗Letterforms and foliage woven into one symbol.
CIRCULAR BADGE
View image ↗A self-contained signature with an evergreen and gold finish.
04 / THE BRAND KITMany expressions.
Many expressions.
One visual world.
The system overview brings the logo family, lavender alternate, and five-color palette into one reference. It shows the relationship between the individual marks and the wider identity.
IDENTITY SYSTEM / LOGO APPLICATIONS
View full brand kit ↗The complete supplied system overview, presented as an identity proposal.
- Evergreen
#183B2E - Champagne gold
#C49A4A - Lavender
#A37EBA - Ivory
#F4F1EB - Charcoal
#171717
YOUR BRAND’S NEXT CHAPTERA mark is only
A mark is only
the beginning.
Let’s build a logo family and brand kit that give your business a clear, recognizable visual voice.
Explore logo design