BOTANICAL WELLNESS / VISUAL IDENTITY
Rezenkia Lee.
Serif letterforms, botanical details, and evergreen, gold, and lavender tones connect the individual marks into a wider visual world.
Explore the logo and brand kit
02 / CREATE / LOGO DESIGN
Logo design
A mark with more to say.
Your logo introduces your brand in a moment. We create distinctive marks that express its character and work across digital, print, and everyday communication. Whether you are launching a name or refreshing an existing logo, the work connects a clear idea with practical variations and guidance for consistent use.
A GOOD FIT WHEN YOU’RE
- Creating a logo and identity for a new brand
- Refreshing a brand that no longer feels right
- Bringing inconsistent visuals into one connected system
LOGO & BRAND KIT PORTFOLIO
REZENKIA LEE / IDENTITY STUDYA botanical identity.
A connected family.
Explore the Rezenkia Lee identity study: a primary wordmark, extended signature, RL monogram, circular badge, palette, and sketchbook process.
- Logo family
- Monogram and badge
- Five-color palette
- Sketchbook exploration
WHAT WE DELIVER
BUILT AROUND YOUR BRIEFA logo. A complete working kit.
A distinctive mark and the tools to use it well. Choose a focused logo project or build a wider visual identity around it.
Logo concepts & refinement
Distinct creative directions and refinement of the selected mark around the goals in your brief.
Logo family & variations
An agreed set of primary, secondary, compact, and single-color versions for different spaces and uses.
Typography & color system
A palette and type direction that give your communications a recognizable hierarchy, rhythm, and tone.
Supporting visual language
Graphic elements, image direction, patterns, or layout principles that help the identity work beyond the logo.
Brand guidelines & asset kit
Usage guidance and organized export files that help your team apply the identity consistently.
Brand applications
Selected business cards, social templates, stationery, marketing collateral, or packaging, shaped around your launch needs.
HOW THE WORK HAPPENS
Explore the character. Refine the expression.
Understand the character
We clarify the audience, personality, and practical places your identity needs to work.
Explore & refine
We present creative directions with their reasoning, then develop your selected route through an agreed review process.
Build the system
We prepare the identity, its applications, and usage guidance so you can introduce a connected visual language.
BEFORE WE BEGIN
A little more
clarity.
Can we commission a logo on its own?
Yes. A focused logo project can be scoped separately. Color, typography, guidelines, and launch materials can be added as part of a more complete identity engagement.
Can you refresh an existing identity?
Yes. We review what is recognizable, useful, and worth keeping, then develop an appropriate level of change. That may mean refining the existing system or introducing a new direction.
What files and applications will we receive?
We agree the handoff in the scope. It can include vector and digital exports, color variations, guidance, and selected print or social assets. Font licensing is discussed during the project.
START YOUR LOGO DESIGN PROJECT
Make your brand recognizable.
Share your brand name, what you do, and where the identity needs to appear. We will help shape the right creative brief.
Or email us directly ↗Share your goals, timing, and what you have so far. Review your brief before opening your email app.